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I would not be where I am today in advertising without a love for travel. My desire to travel may even have started with my name, which was inspired by my parents’ home country, Bolivia.

But first, I had to get a degree. At the University of Florida I got a degree in advertising, but it was Miami Ad School where I learned to be a true creative. It was there that the top creatives from Crispin Porter + Bogusky infused the concept of the 360 campaign. Then it was off to London where we were limited to a Sharpie and blank paper – computers were not allowed. There I hammered out concepts and mastered lateral thinking under the instruction of Saatchi, TBWA and Grey. From there I went to San Francisco.

I was fortunate to get picked up by Goodby in San Francisco, an experience that I will carry with me throughout my career. It was an honor to work as a recent graduate on campaigns I had admired for years. Yet my heart was back in the East Coast and I made the difficult decision to move to New York City where I always wanted to be – a decision I would not regret. It was here where I worked for TBWA/Chiat/Day, Havas, McgarryBowen and other top agencies.

I am also an avid dancer. I have performed in Rio de Janerio during carnival and danced samba with Beija Flor. The year they won! Currently, I am taking cuban salsa classes and returned from a dance tour across Cuba.

>> Download Resume


Employment

2020 - Currently
Creative Director

Office of the NYC Mayor: NYC Census 2020

2018 - 2019
Creative Director

Various Freelance Assignments
New York, NY

Digitas
• Comcast

Havas
• Keurig

Digitas
• American Express

SapientRazorfish
• Dove

MRY
• Walmart

GSD&M
• Popeyes

2015 - 2018
Associate Creative Director

Digitas
New York, NY
• American Express, Comcast, Accenture, eBay,
New Fronts and Pitney Bowes

2014
Associate Creative Director

McgarryBowen
New York, NY
• Verizon Wireless

2011 - 2013
Senior Art Director

Havas Worldwide
New York, NY
• Ritz Crackers, Crackerfuls, Toasted Chips, Ad Council,
Durex, Chivas, Heineken, Dos Equis, French’s, Lysol,
Finish, Air Wick, Resolve, NY Life and Charles Schwab

2009 - 2010
Junior Art Director

TBWA/Chiat/Day
New York, NY
• Absolut, Starburst, Skittles, Snickers, Jameson Whiskey,
Vonage, Hotels.com, Clinton Foundation, Michelin Tires,
Ad Council and Nivea

2008
Junior Art Director

Goodby, Silverstein & Partners
San Francisco, CA
• Hewlett Packard, Adobe, Comcast, Propel, Doritos, Dryers,
Specialized Bicycles, NBA, Sprint, Bud Light, Hyundai
and Old Navy


Education

Miami Ad School
Miami, FL and San Francisco, CA 2007
• Internship at Saatchi & Saatchi in London
• Internship at Publicis Hal Riney in SF

University of Texas at Austin
Austin, TX 2004
• Postgraduate in the Department of Advertising

University of Cambridge
Seville, Spain 2004
• Certificate in English Language Teaching to Adults

University of Florida
Gainesville, FL 2003
• Bachelor of Science in Advertising


Awards

Graphis New Talent Annual 2008
• Gold Merit for Netflix and IKEA

Bill Bernbach Minority Scholarship Winner 2007
• Scholarships are awarded to students based on outstanding creative talent. rsquo;rsquo;


Skills

• Excellent in Adobe Creative Suite and Microsoft Office Suite

• Proficient in Spanish